See my images at Zazzle

Showing posts with label knowledge. Show all posts
Showing posts with label knowledge. Show all posts

Tuesday, May 20, 2008

They Can't Take That Away from ME!


I was thinking the other day, after one of my daily personal setbacks, that there is one thing no one can take away from me or anybody else…HUMILITY. It seems as the trappings of the past, our ways of work, competition, organization, etc. change , the more opportunity we have to uncover our humility. And while humility may seem like the stuff at the bottom of the barrel, once uncovered, may be what has been covering it is more baggage than it is useful.

We are converging on new realities, as we move from a product to a knowledge to creative economy. Originally, the focus was on a tangible object where all our separate efforts, in lock step order, competed against other groups doing the same and all trying to get to the finish line first. Competition, besting your opponent, to the winner goes the spoils were noble slogans and efforts when the target of such efforts was to produce the tangible. Feelings and emotions, a sense of self and self leadership were all worthily sacrificed and frustration expressed through the back breaking toil of production when the product ensured our livelihood and long-term well being. Appearing educated, groomed and informed AND POWERFUL were the tools of an economy slowly draining away.

All that is different in today’s economy. The product is often the unseen or seen only in the experience. Try to take a good customer experience home. Try to put viral marketing effort in a Plexiglas box on your office desk (if you still have one) and you can see that success and productivity goes by a different reality. And while tangible product is still very much a part of our reality, it is not king. Building a better mouse trap won’t have people beating a path to your door to buy one, but it might have them flooding your website to find out how you did it.

So what does this all have to do with humility? Our efforts today are stuff of the mind, whereas the past was funneled down to things of the body. Engineering, assembly lines, time studies, all centered the physical act of turning screws, bolting bolts and welding joints. While one can have doubts and questions in a physical world and still perform, doubts and questions, being of the mind can severely hamper today’s knowledge based creative professional just as the hero of Kurt Vonnegut’s Harrison Bergeron was hampered by body weights and thick glasses.

Unhealthy competition, office politics, command and control, lock step measures fail horribly for the mind of today’s professional where the major muscle at work is the brain. While you can put your back into a hard physical job, putting your brain into it doesn’t fare as well. What’s needed is an open and unconstrained field, a place where things can come in and out without inventory being involved. Where time is not as important as results and potential is not managed but nurtured and emergent.

And humility is a natural practice in an environment that stresses an unconstrained reality. Lacking an overwhelming set of cumbersome standards, people are not judged by whether they are smart, but how they are smart. We all are. None of us ultimately stands above the rest. In essence: humility.

  • How do you see our future?
  • What are the prevailing attitudes and approaches we need to be successful in this new economy?

I welcome your comments?

Thursday, May 8, 2008

Corporate College East - e Marketing Techniques


It has been almost a week since I attended this conference and I am still digesting its information. This is the second annual e Marketing Techniques conference and my second time attending it. It's affordable and the value eclipses the price. Two nationally known authors and speakers on the subject: John Jantsch (Duct Tape Marketing) and David Meerman Scott (the New Rules of Marketing and PR) who linked to a packed luncheon via the web (talk about "e"). The remaining speakers were local professionals who have developed a high level of expertise in their respective fields around e marketing. In addition, all attendants received a book by one of the keynote authors.

The takeaway, in summary of the day, was this:

  • It's not about me (or you!) it's about serving the community
  • Its about raising all ships
  • It's about mutually beneficial giving for free (say goodbye to your intellectual hording)

And to answer the one question that must plague everyone's entrepreneurial mind - "How on God's green earth do I make money?". The question posed by one and only brave participant at lunch was answered in three steps by David Meerman Scott:

  1. Step One - Give away your knowledge for the good of the community (it takes up a lot of space, has psychic weight, AND let's face it - there really is nothing new under the sun).
  2. Step Two - Write a book by pulling your stuff together around YOUR approach (which is more of a marketing tool than it is a money-maker).
  3. Step Three - Sell to clients who can use your services and like your approach ($$$$$$$).
To see my visual notes from the day click here.

BTW, if this seems like a "no-brainer", I have have been in countless meetings and even one since last week where the concept of letting go and giving away was met vehemently with traditional market thinking and warnings of "BE CAREFUL". What do you think: No-brainer or can you poke an eye out? I welcome your comments.